Everyone wants to take their business to the next level. Amidst this fierce competition one cannot underestimate the importance of technology. The digital age is all about existence of technology and its innovations. Without the internet or digital tools, it wouldn’t be easier for businesses to reach out to their customers effectively and that too at reduced costs.
While crafting marketing strategies, marketers should play out the right tactic to execute the plan successfully. Every strategy should aim to boost a brand’s conversion rate, brand visibility, efficiency, engagement, sales, and cost-effectiveness.
One way to ensure growth is by reviewing and tracking progress. You want to make sure the tactics you use are universal and work for every marketing channel. Let’s check out the top 8 marketing tactics proven to transform and strengthen every marketing strategy.
- Content Generation
You know how they say ‘content is king,’ they’re right. Without content, your marketing efforts might as well go down the drain. Content creation is a big part of marketing these days. However, creating original and valuable content is always a challenge. Unless it resonates with customers, they won’t like, comment, or share the post forward. The key is to know your audience, conduct proper research, apply keywords, and prioritize SEO.
Content is an asset for every business and hence should be managed well.
- Brand Ambassadors
Building brand awareness boosts brand visibility. There are several ways to do it and hiring brand advocates is one of them. If you want your customers to trust your brand and have a long relationship with your business, then hire a brand ambassador to represent your company. The advocate you get on board should personally relate to your services and products and spread authentic information about your brand. Brand ambassadors have the power to create awareness and stir interest in their networks.
- Create Video Content
Walk your customers through your product or service and teach them effectively through a video tutorial. Step by step tutorials are super popular for a reason. Whenever someone wants to learn about something, they Google or head to YouTube for a full-fledged tutorial. Make creative videos and connect with the audience virtually. The more you do this, the more you connect with your customers, the more value you offer, and the more recognition your brand receives.
- Rely On Social Media
Social media marketing is one of the most effective marketing tactics you can employ. If you want to reach a global network of potential customer within seconds, there’s no better way than being active on social media platforms. Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn are some popular networks to create content. Promote your brand on these platforms by engaging with customers through comments, messages, likes, and shares.
- Focus on mobile responsive content
Based on a study done by Google, around 65% of people use their mobile phones to search for a query. Any marketing plan you create should focus on improving customers’ mobile purchasing experience through mobile-optimized websites, digital elements, and content. You don’t want to lose a customer because of terrible usability.
- Improve SEO
SEO should be on the top priority list for every business in today’s day and age. Competition is tough and everyone focuses on tweaking and boosting quality to improve brand visibility on search engines. Making your content and website search engine friendly is a must to rank well on search engine results page.
- Create Email Campaigns
Email marketing keeps intact direct communication with consumers. A clear, concise, and simple subject line is enough to persuade customers to read the whole email. Email marketing should be of use to customer rather than the company. The content they receive should be worthy of their time.
Whether it’s about a flash sale, online promotions, or even discount vouchers, email marketing has the power to convert a lead into a potential customer.
- Employ Affiliate Marketing
This kind of marketing involves promotion through a network where the business earns if people buy the product or service advertised. Cashback rewards and voucher codes are a good example of this type of marketing. Amazon is one of the biggest affiliate networks present today. This type of marketing is convenient, cost-effective, and flexible. Email lists, media websites, bloggers, and paid microsites are some ways you can conduct affiliate marketing.
These marketing tactics, if planned and executed properly, can do wonders with your company’s revenue, profit, and customer engagement. Marketing is 90% of how you reach out to customers and 10% customer support. Practice these tactics one step at a time and be amazed by the results! Make sure though you have a high-speed internet such as Wow cable internet at your disposal so you can always stay connected with your customers.